Social media has taken over our world—but for  student athletes, that isn’t a bad thing. In fact, it’s a game changer.

More than ever, athletes are using platforms like Instagram, Twitter, and TikTok to connect with peers, showcase their skills and get noticed by college recruiters. Athletes can leverage social media as a platform to build a personal brand and stand out.  

According to athletic counselor Charron Sumler, 

“Many young athletes are now able to find role models who motivate them and teach them new skills and ways of viewing the sport” through social media platforms. 

That visibility can go both ways. By sharing achievements and training or game  highlights, athletes can form their own authentic online identity.  Posting awards or recognitions allows others to connect with them—not just as competitors,  but as people. 

Senior track athlete William Osby is one of many who have experienced the benefits firsthand. 

“I have met a few athletes through social media and became good friends with some of them,” Osby said. “Athletes have reached out to me and given me advice and I’ve reached out to help too.” 

This sense of connection goes far beyond friendships. Social media can put athletes on the radar of other athletes, coaches and recruiters. It opens the door to collaborations, invites to athletic camps, and most importantly, the ability to network beyond just the athlete’s local area—creating more opportunities for growth in their future athletic careers. 

“Social media has helped me meet more people and put myself out there,” Osby said.  “I’ve been able to post my races so coaches can see my performances.”

Recruitment today often starts online. Coaches check athletes’ social media accounts, looking for more than just statistics. They want to see what the athlete can do on and off the court—personality, discipline, and passion. A well-developed account can do just that. By cultivating a positive online image, athletes can attract offers that may take their career to the next level. 

Of course, like anything else, social media has its risks. A careless post can damage an athlete’s reputation, and there’s pressure to stay polished online. But when handled with care, social media can become one of the best tools student athletes have for shaping their future. Done right, a simple post of a highlight or achievement can be a launch pad to career-changing opportunities.